Press + Publications
Viral Content
Highlights
My Strategy
A massive budget isn’t required for content that converts. Through strategic creative direction and bootstrap marketing, ‘Until the End of Time’, an independent black film, trended in major publications domestically and internationally.
“That unfamiliarity inspired Mr. Baptiste to introduce rap pioneers to the Chinese, and the resulting Shakur project became an international online fascination.“
– The New York Times
Press Coverage
Until the End of TIme
Semi-Biography Short Film
The New York TImes
USA
“A Self-Appointed Herald of Hip-Hop in China.”
Vice
UNited Kingdom
“Is this Chinese Film about Tupac Actually Kind of Radical?“
Maxim
USA
“The Wonderful and Strange Trailer for the Unauthorized Film About Tupac”
Howl & Echoes
Australia
“The unauthorised Chinese Tupac biopic is as amazing as it sounds”
The Guardian
United Kingdom
“China beats Hollywood to the punch with unauthorised Tupac Shakur biopic”
Rolling Stone
ItAly
“We spoke exclusively with the protagonist of the Chinese film on Tupac”
