Writer + Film maker

Tsalta Baptiste

Vice

UNited Kingdom

“Is this Chinese Film about Tupac Actually Kind of Radical?

Maxim

USA

“The Wonderful and Strange Trailer for the Unauthorized Film About Tupac” 

Howl & Echoes

Australia

The unauthorised Chinese Tupac biopic is as amazing as it sounds” 

The Guardian

United Kingdom

China beats Hollywood to the punch with unauthorised Tupac Shakur biopic” 

Rolling Stone

ItAly

We spoke exclusively with the protagonist of the Chinese film on Tupac” 

STereogum

USA

“Chinese DIY Tupac Movie Is Really Something”

 

Highlights

My Strategy

A massive budget isn’t required for content that converts. Through strategic creative direction and bootstrap marketing, ‘Until the End of Time’, an independent black film, trended in major publications domestically and internationally.     

That unfamiliarity inspired Mr. Baptiste to introduce rap pioneers to the Chinese, and the resulting Shakur project became an international online fascination.

– The New York Times

Press Coverage

Until the End of TIme

Semi-Biography Short Film

The New York TImes

USA

“A Self-Appointed Herald of Hip-Hop in China.”

Vice

UNited Kingdom

“Is this Chinese Film about Tupac Actually Kind of Radical?

Maxim

USA

“The Wonderful and Strange Trailer for the Unauthorized Film About Tupac” 

Howl & Echoes

Australia

The unauthorised Chinese Tupac biopic is as amazing as it sounds” 

The Guardian

United Kingdom

China beats Hollywood to the punch with unauthorised Tupac Shakur biopic” 

Rolling Stone

ItAly

We spoke exclusively with the protagonist of the Chinese film on Tupac” 

STereogum

USA

“Chinese DIY Tupac Movie Is Really Something”

 

Guide in CHina

ChinA

Foreigners Who Are Following Their True Passions in China”

PaperMAg

USA

Watch The Trailer For This DIY Chinese Tupac Biopic”

XXL

USA

“You Must See This Trailer for an Unauthorized 2Pac Biopic from China”

Milk

Sri lankA

“Who Needs Drugs When You Have a Chinese Tupac Action Movie?

Breaking From Above

MTV Reality Show

huffpost

USA

Mathew Knowles’ Reality Show ‘Breaking From Above’ Premieres In America”

Vibe

USA

Beyonce’s Dad Matthew Knowles to Premiere New Reality Show on MTV”

years of living dangerously

showtime

The Wrap

USA

“Matt Damon, Jessica Alba Heat Up Trailer for Showtime’s Climate-Change Series ‘Years of Living Dangerously'”

the Years Project

USA

“Jessica Alba on Why She’s Involved

Social + Digital Architect 

TSalta baptiste